- Setup Google Analytics (GA) account
- Setup Google Webmaster Tools
- Install GA tracking script
- Install XML site-map
- Page headings, text, links & image tags
- Page Speed Optimization
Web Search Engine optimization (SEO) requires reader friendly text, navigation & page layout, 'key term' relevance to incoming search terms, industry competition and locality, linked active 'key terms' to further relevant on site and off site online content, as well as quality external website references linking back to your website or webpage.
If you are serious about successful SEO then all the website content needs to be formulated with SEO in mind. It takes time to study each page and relevant competition, to target keywords and design for customer actions. Long term SEO takes many hours each month, to keep improving each landing page and target your keywords.
Having achieved loads of QUALITY traffic, does not mean you achieved the goal - is traffic converting to actions? Conversion is the goal of a website - each page needs to be designed to lead to the desired customer actions.
I can provide a basic SEO tutorial, teaching you how to work on SEO yourself. I show how to improve content and design, to target keywords and lead to actions. I setup Google tools for you to analyse your traffic, referrals and search engine results.
WordPress: - combined with a SEO friendly theme and plug-ins makes search engine optimization easy.
There is also the external side of SEO - generating incoming links, usually from social campaigns & other quality websites. Usually, I provide some basic support for my clients to run social campaigns and how they can find good quality incoming links.
- Optimization report
- Analyse server load time
- Optimize database tables
- Optimize image sizes
- Minify scripts & sheets
- Compress scripts & sheets
- Leverage browser caching
- Report actions & outcomes